SUMMARY
Communications
professional with 20 years’ experience in all areas of the field
including writing, editing, lobbying (political action), public
relations,
marketing,
and advertising.
WORK EXPERIENCE
Stepping Stone Communications
Glen Ridge, New Jersey
February 1998 - Present
Proprietor
-
Design and implement communication strategies for several
small business clients resulting in increased exposure, sales and
recognition across multiple platforms: print media, broadcast media, and
the internet.
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Design and publish award-winning web sites complimenting clients' overall
marketing strategy.
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Develop feature articles and editorials for inclusion in print media and
trade magazines.
Freelance
Writer
Hoboken, New Jersey
February 1998 - July 1999
Articles:
Alliance
of American Insurers
(now called Property
Casualty Insurance Association of America)
New York, New York
April 1988 - November 1997
Assistant
Vice President (Other titles included Government Affairs Manager, Senior
Public Affairs Specialist, and Public Affairs Representative)
-
Directed
all aspects of legislative, regulatory, and public affairs in several
high priority states for this US-based national trade association
representing 260 property and casualty insurance companies.
-
Advocated
association position before legislative and regulatory committees in
New Jersey, New York, Pennsylvania, Connecticut, Virginia, Maryland,
and Massachusetts among others.
-
Developed
and managed several broad-based political action campaigns to achieve
industry goals.
-
Managed
retained counsel and outside contracts.
-
Responsible
for interfacing with other insurance trade group representatives,
association members, and consumer organizations.
-
Communicated
industry position in Metropolitan New York media market through use of
press conferences, press releases, and individual media contacts.
Mainstream contacts include CNN, The New York Times, and The
Wall Street Journal. Other media contacts include the trade press
and state house bureau reporters.
-
Redesigned,
produced, and distributed Alliance's regional client newsletter.
Initiated national newsletter using same concept.
Coleman
& Pellet, Inc.
Union, New Jersey
January 1987 - April 1988
Public
Relations Intern Coordinator
-
Assisted
account executives on project development, execution, and media
distribution for this full service public relations agency representing
major insurance and pharmaceutical clients.
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Managed college interns on agency projects.
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Arranged insurance industry press conferences, edited trade association
newsletter, and managed ongoing client contact.
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Produced and distributed promotional materials for the Frank Field Health
Test, a commercial television health education series.
-
Revised Senior Citizens Directory, a public service brochure published by
the health products industry. Revision resulted in additional 35,000
brochure requests.
EDUCATION AND
PROFESSIONAL AFFILIATIONS
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Rutgers
University - Bachelor of Arts, Journalism, 1987
-
Dean College - Associate of Arts,
Communication Arts, 1985, Phi Theta Kappa (Honors)
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